Pay Per Click Advertising

If you want to reach your customers with the help of online platforms (google, bing, yahoo), then you can reach with the help of Pay Per Click Advertising. IQ Infosoft is one the best Pay per Click advertising (PPC) company in Mumbai, India helping the customers get the desired results on online platforms. We have a crack team of experts specializing in various online marketing services like SEO, Social Media Marketing, Pay per click services, Website Design & Development.

Pay per click is a part of online advertising in which advertisers charge money when users click on ads. It is a huge platform for digital marketers to increase their website traffic and conversion metrics. Without a quick-witted strategy and mindful plan of action, it is difficult to get results on pay per click. We are so comfortable in this work that we will do all these things in such a good way that there are maximum chances that you will get end conversions.

pay per click advertising

Pay per click Services:-

 PPC (Pay Per Click) is an online advertising medium where marketers do not have to pay money just by seeing the ad, you will have to pay only when a user clicks your ad. The most commonly used PPC platforms on search engines are Google and Bing. Advertisers have a great opportunity to promote their brand, products, and services to people using these two platforms. PPC can be used to achieve all types of business goals such as:

  • To increase sales
  • To generate leads
  • To create brand awareness

PPC is known for its applicability. Users look for information about products, services, or anything they want according to their time. Through PPC, advertisers can provide their users all the information related to their queries. For example if an user is searching for “sunglasses online”, the advertiser can show ads that will target “sunglasses online” only.

If you have a website, then you must give PPC Advertising a chance. Before starting PPC advertising, some things that are very important are to decide first such as how much budget you can put, what is the purpose of your advertisement, who are your competitors, and you have to be patient because it is a bit risky also.

  • If you are completely clear about your advertising goals, then PPC advertising will prove to be very beneficial for you and you will be very successful in selling your products and services.
  • If you stop PPC advertising, then PPC will stop giving you the benefits because it is better if it runs continuously, otherwise you will lose your potential customers.
  • How capable are you that you can spend on PPC without getting any results because in the initial days you will not get instant results, you will have to wait.

If you are ready to do PPC advertising, what benefits can you get, let’s discuss a little bit about it.

  • PPC Advertising can give you instant results. On the one hand your campaign will start and on the other side your ads will start appearing to users.
  • Take advantage of opportunities where available. If your competitors’ website is down or your competitors are being criticized, then you can take advantage of it. You can show your ads loudly that your competitors’ customers come to your side.
  • You can track the campaigns very well. Everything related to pay per click is quantifiable. From how much money you have spent so far, how many visitors have come to your websites and how much money you have earned, you can easily calculate all these things.
  • It is very difficult to reach the right audiences. PPC helps you reach audiences related to your business. You can decide which audiences you want to show your ads to and you will only reach those audiences that will benefit you.
google adwords management

Google Ads Management:-

Google has dominated the search engine market, maintaining an 87.35 % market share as of January 2020 followed by Bing & Yahoo. IQ Infosoft has got certified experts in Google ads management & Bing ads management.

Now you will know how to promote your products and services by advertising on Google ads and Bing ads and how to grow your business.

You can reach your potential customers with the help of different targeting methods of Google Ads and Bing Ads. The best thing about these platforms is that when customers are looking for products or services, they see your ads at the same time.

Take advantage of the different ad formats and features of Google Ads and Bing Ads and create your own ads in a way that defines your business goals. Below are some common marketing goals that may work for you:

  1. Take action on the website
  2. Visit the store
  3. Call the business
  4. Install the app

When you advertise your ads on the Google Search Network and Bing Search Network, you show your ads to customers with the help of keywords that customers search on Google Search Engine and Bing Search Engine as search terms. You can show your ads at a particular time, in a particular place, and also in a particular language. All these options are available in Google Ads and Bing Ads.

With the help of Google Display Network and Bing Display Network, you can show your ads on other websites and mobile apps that show Google Ads and Bing Ads. You can make your target audience more specific. You can filter the age of customers, which websites you want to show ads on, and the interest of your customers also.

It is up to you how much you want to spend, and you will pay only when customers interact with your ads, such as customers clicking your ads or watching your video ad. You decide how much you want to bid on one click.

You can easily track the performance of your ads and make changes on that basis to improve the performance.

You can show your ads to your customers on all platforms whether it is on computers, tablets, mobile phones or on apps. We are Google Ads and Bing Ads Certified Experts who create and optimize your campaigns in such a way that you always have sales. We bid on keywords according to the situation, make changes in ads and make changes in all possible things so that your ads are always visible to the relevant users and come to your website and take any action which is beneficial for your business. You can trust us by thinking that you have given your business part in the right hands to handle the race and it will be our endeavor to not disappoint you and bring you maximum profit.